Тодор Георгиев (Бургаски свободен университет, България)

МЕЖДУ ЛИТЕРАТУРАТА И РЕКЛАМАТА ИЛИ ПРЕХОДЪТ КАТО ТРАНСФЕР НА ОБРАЗИ

The article discussed the relation literature – industry of characters and also the interaction of the machine itself for manipulation, represented in the roman of Victor Pelevin “Generation P”. The writer stands a position which can be disputed, but he has a priority to mobilize for reflection about the emerged civilizational perspective. The context is sufficienly complex – the Russian transition from totalitarian to market society and also series of transformational processes of globalization, consumerism and median expansion. These transformations mark the end of the ages when the literature is central and lead to modifying of her part. The literature must ensure a creative potential and ennobling spirit for the advertisement, the image-making and the show or defusing them declassifying their mechanisms of manipulation and also to enriches itself with the achievements of information technolodies, launched in trade fields of letters.

Full Text:

http://www.russian.slavica.org/down/SBORNIK-3.doc

Международный симпозиум “Инновации в исследованиях русского языка, литературы и культуры”, Пловдив, 1-3 ноября 2006 года